The genre of this song falls under indie pop as it is fast paced and has a strong drumbeat throughout. I think that this song will be effective as my music video because it has a very happy vibe and it’s very catchy, therefore it would be easy for the audience to follow along with. In terms of it applying to the brief, the band Colony House is not mainstream, and focuses on mainly indie music, therefore it is plausible that they would be signed to Beggars Group. There is a clear narrative of the protagonist leaving behind his girlfriend, going off on a road trip/adventure with his friends, then coming back again, however if i were to do the music video, i would have a mother-son relationship instead, as this is easier for me, doesn’t completely reflect the lyrics and is relatable to the entire audience as everyone has a mum. Applying it to the target demographic of 16-25 year olds, for the younger end of the scale, this audience can relate quite literally to the video and hopefully the struggle of wanting to be out and having fun but being needed home all the time, whereas the older end of the scale would likely find joy and comfort reminiscing on the days of fun and adventure where they had little commitments to work and relationships- providing them with a sense of escapism. In terms of applying this to an upmarket, media literate audience, i want to create some intertextuality and mirroring of A24 coming of age films, through the visuals and plot line (e.g. mid-90s, Ladybird, Eighth Grade).
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