Name: Sally Locke
Age: 20
Gender: Female
Occupation: Sales Representative
Salary: £65,000
Location: South East Essex
Psychographic: Succeeder
Values and Attitudes: Active on social media making life updates and sharing posts concerning social issues- posting regularly on twitter. Attended Nottingham University (a Russel group) and has a grammar school education. Aspires to have a successful career that is fulfilling and enjoyable, yet not concerned with starting a family and settling down. Is saving up to travel and explore the world, enjoying new cultures. Keeps up to date with current affairs through news apps not through newspapers. Has an interest in indie/undiscovered music and enjoys supporting small artists through attending concerts and buying merchandise, allowing her to fully immerse herself in the band and build her identity around it. Likes to listen to older music from the 80s-90s which has increased her cultural competency.
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