Pop Culture:
The target demographic isn’t too heavily focussed on celebrity culture and obsessing over certain groups (like the Kardashians), but tends to align themselves with media that reflects their own values and ideologies, and makes these a large part of their own identity. Especially media literate audiences will engage heavily with certain films/music/art that are more high brow than previous generations of 16-25 year olds. TikTok is an example of new technology that has been embraced by 16-25 year olds, and the most successful brands target their audience on new platforms like this. This demographic enjoy and engage with relatable and fun content that doesn’t take itself too seriously (Ryanair TikTok profile).
Beggars group music video:
A media literate audience is likely to engage with more up and coming artists signed by beggars group, as these artists tend to be much for open about their beliefs and ideologies as appose to mainstream artists like Harry Styles, who have to avoid ‘cancel culture’ and disappointing their huge following of avid fans. Audiences can align themselves with the artists’ beliefs and mould their identities around them. The Indie ‘rock’ movement that is supported by Beggars Group is a sort of protest against the meaningless pop music that many mainstream artists release, so this movement into a new ‘era’ of music is appreciated by the target demographic who try to appose tradition and values that previous generations have built up for them.
My target demographic appose ideas about growing up and going to work/having a family in their 20s and prefer to enjoy their teenage/young adult years travelling and making friends, and will therefore appreciate a band, signed to beggars group, that creates fun and alternative ‘indie’ content.
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