Audience Research: Focus Group

 

Name: Lilly Conti

Age: 17

Occupation: Student/Part time-waitress

Psychometric group: Aspirer/Mainstreamer

Interests: Netball, Fashion, Listening to music, Going to festivals/concerts, Socialising with friends

Favourite Music video: Godspeed- Frank Ocean

“I listen to popular music that tends to be upbeat indie, but also like to listen to 90’s R&B/hip hop. I get a lot of my music taste from social media platforms like TikTok, and finding out what my friends are listening to. I don’t  look at music videos unless they’re trending for a particular reason, but if an artist I like releases new music, I will have a look at the videos that go with them. I like music videos that are creative and have a story to follow, but also include aesthetic and exciting visuals.”

Name: Summer Etherington

Age: 17

Occupation: Student/Part time-waitress

Psychometric group: Mainstreamer/Reformer

Interests: Netball, Eating out, Meeting friends, Listening to music, Watching films

Favourite Music Video: Adore You- Harry Styles

“I am a big fan of Harry Styles and  enjoy all of his music. I like listening to songs from the old days from bands like The Beatles, ABBA and Queen as they are iconic and last through generations. I enjoy watching music videos as they give songs more meaning, especially when artists incorporate aspects that give me an insight into their lives and the song’s relevance. I like watching ones that are relatable, if they’re nostalgic especially, but also just if they’re visibly pleasing and have cool cinematography.”

Name: Oliver Slaughter

Age: 19

Occupation: University student

Psychometric group: Explorer/Succeeder

Interests: Politics, Activism, Watching films, Listening to music, Musicals

Favourite Music Video: Brazil- Declan McKenna

“I have an eclectic taste in music, ranging from heavy metal to show tunes to indie rock and back to 60’s classics. I enjoy any sort of music that has meaning and and story that I can understand and empathise with on some level. I like when songs empower me and I think that music videos should reflect the emotions that an audience feels when listening to the song. I particularly like Declan McKenna’s ‘Brazil’ video as it is very random and eclectic with intriguing and crazy visuals that makes me want to keep watching!”

Name: Ollie Mazzag

Age: 17

Occupation: Student/part-time bartender

Psychometric: Succeeder/Mainstreamer

Interests: Basketball, Exploring the outdoors, Listening to music, Going out with friends

Favourite Music Video: Wet dreamz- J Cole

“I listen to mostly rap and hip hop music that I can play in the background when I’m chilled out. I don’t really watch music videos but I think they’re cool. I really like watching artists live at concerts and festivals because it gives songs a whole new meaning to me, especially when they trigger certain emotions. I like J Cole’s video because its pretty random and doesn’t literally convey the lyrics, but instead uses dogs to give the video a funny twist, which I think reflects J Cole’s laid back and chill style of music.”

Name: Mark Slaughter

Age: 51

Occupation: Banker

Psychometric Group: Mainstreamer/Succeeder 

Interests: Cycling, Dog-walking, Films, Spending time with family, Watching football/rugby, Travelling

Favourite Music Video: I want to break free- Queen

“I enjoy listening to 80’s music and Britpop, and like to listen to Taylor Swift every once in a while. I don’t really watch music videos but the ones I have tended to like include a story or humour or a lot of action- when people just stand around singing I get bored. I would be most engaged watching a fast paced video with lively/upbeat music.”

Name: Niki Slaughter

Age: 46

Occupation: HR Manager

Psychometric group: Mainstreamer/Succeeder

Interests: Travelling, Dog Walking, Spending time with family, Eating out with friends, Watching TV

Favourite music video: I’m still standing- Elton John

“I like to listen to throwbacks from the 80s and 90s- things I would listen to in my teenage years, but also enjoy listening to current pop music to get me in a good mood. I don’t actively look for music videos but do find them entertaining when they’re fun and colourful. Videos with silly concepts and random concepts are what I most enjoy, ones that take themselves to seriously aren’t as fun to watch.”