Generic Research: A24

Potential intertextuality and mirroring of cinematography:

 

A24 Films

-        An American independent entertainment company specialising in film and tv production. A24’s success stems from their stray from conventional marketing and advertising strategies- like billboards and TV spots, and a lean towards creating products that have great potential to go viral. They rely on audience interaction on social media platforms in order to self market their films. This means they have to create films that have a special aspect that has potential to be received positively by their target audience- whether that be aesthetic appeal, cinematography, characters, narrative or an iconic soundtrack. Therefore, within my music video, i need to channel this method of creating viral products with a certain aesthetic aspect. 

 

Target Audience

-        The age of ideas describes A24 as having a young, active audience

-        HighBrowMagazine said “A24 prides itself on it’s array of counter cultural programming. Their films are offbeat, anxiety-ridden and socially conscious. In other words, A24 reflects the cultural zeitgeist surrounding Generation Z”

-        Producer’s Toolbox says A24 films are aimed towards a “specific, artistically-educated audience who are drawn to the company’s unconventional fare, that appeals to literate and artistically adventurous people in their twenties”

Meaning their target audience are MEDIA LITERATE

 

Films: A24 has an eclectic array of films but i am most interested in their coming of age films because they are easier to replicate within my music video because of the models i have available to me, and the 16-25 year old target audience

-           Mid90’s

2018, American coming of age comedy-drama, written and directed by Jonah Hill

Follows a 13 year old exploring skate culture and dealing with friendships and family relationships

Mid90’s went viral on social media due to it’s extremely aesthetic cinematography and old school feel, as well as their promotion of skate culture that led to a hype for skating within the younger generations, as it became cool and trendy. Their portrayal of a fun, independent teenage group was idealistic for a lot of their audience who aspired to be in such a group of friends, whereas for others, the more older audience, they could relate to the story and use it to reminisce on their childhood and their own coming of age. 

      Ladybird

2017 American coming of age comedy-drama, directed by Greta Gerwig

Ladybird balances her senior year, worrying about college, and different relationships

Ladybird was so popular mostly due to its relatability and truthful portrayal of the life of a teenage girl. Greta Gerwig is constantly praised for her ability to create beautiful cinematography and Ladybird doesn’t fall short, she makes a simple town look alive.