I am using FlipaClip to edit the intro to my music video where I have the song title and the band name. This is a completely new experience for me but it’s getting easier and is rewarding once it is all put together.
I have kept the rough, childlike style of animation that looks hand drawn because it fits the style of music and video (coming of age) and I am hoping to carry on some of these animations throughout the video and at the end. I also think the animation is quite stylised and creates a consistent brand image that is recognisable and will resonate with the target audience.
I still need to add some cross platform convergence by plugging the bands website, merch and social media pages, but I am hoping to do this at the end as to not distract from the song and the band as a whole
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