Charity Research
After researching different websites of indie record labels/ artists, I found that they often include some sort of collaboration or link to a charity that they have been involved with in some way, in order to raise awareness and make clear their values and ideologies. In the case of XL recordings, they worked with a charity specialising in climate activism, whereas Colony House worked along side a charity tackling child hunger and poverty.
I found a charity called Arthouse Unlimited which is an organisation that represents “a collective of artists with complex neurodiverse and physical support needs”. Their artists create unique designs that are turned into designer products, that are then sold and 100% of the profits go back into the charity towards supporting the cause and their artists. They have worked with many brands including Urban Outfitters, to create clothing that’s extremely unique and fits the style of their target demographic. Urban Outfitters is extremely trendy amongst my demographic and fits the grunge, street style look that Gen Z aspire to have. Therefore if they have collaborated with this charity, my demographic will ultimately enjoy it too. This charity also worked with Lush Cosmetics, a brand that prides itself on advocating against animal testing and ethical means of production.
Partnering with this charity would be a great way of aligning the band’s values and ideologies with a good cause, and meeting the views of the 16-25 year old target demographic, who care about social change. My proposal would be to collaborate with the charity to make exclusive merchandise with all sales revenue going back into the charity itself. This cool graphic design style is fitting with the baggy t-shirt baggy jeans trend amongst young people today, and works with the idea of a skateboarding/hip/cool indie artist.
These are some images i found on Pinterest when looking up baggy t-shirt street style.
